Wireless technology is only as useful as the data it allows users to access,
and for enterprise organizations, that data is usually locked behind a firewall.
At the recent Mobile Outlook conference, held here, Neomar and Aether Systems
unveiled a partnership intended to wirelessly and securely extend corporate
data beyond a company's firewall.
Aether, Owings Mills, Md., plans to combine its BlackBerry by Aether
wireless e-mail solution,which, as the name implies, uses Waterloo, Ontario-based
Research In Motion's BlackBerry device,with data server technology from
Neomar, San Francisco. Aether will market the combined solution to enterprise
accounts as its Secure Enterprise Management Solution Powered by Neomar,
company executives say.
Aether develops, resells and integrates wireless hardware, software and
carrier services, says Stephen Coleman, product manager for BlackBerry
by Aether. The agreement with Neomar "basically provides us access
to some of [Neomar's] secure browser technology, as well as providing
them access to our BlackBerry service and other wireless applications,
our data center and our wireless connectivity," he says.
Neomar primarily targets it technology at enterprise applications, which
was a deciding factor for Aether, Coleman says. "A consumer microbrowser
many people offer, but a solution that allows access not only to Web content
but to intranet content behind the enterprise firewall is what was enticing
about this offering."
The partnership allows Aether to expand BlackBerry to include sales-force
automation, CRM, ERP and other types of applications, says Farhad Safinia,
senior director of product management at Neomar.
Partnerships with solution providers such as Aether are critical to Neomar's
business, says John Troyer, chief strategy officer at Neomar. "Wireless
is still an early market," he says. "You still have to bring
together, customize and integrate products and services into a compelling
whole. So [solution providers are] one of the key pieces,somebody on the
ground who actually has customer contact and can do the back-end integration
and application development."