PASADENA, Calif.--(BUSINESS WIRE)--Feb. 19, 2002--Search Engine Watch, the
leading information source on search engine news and strategy, has named
Overture Services, Inc. (Nasdaq:OVER - news), the world's leading provider
of Pay-For-Performance search to Web sites across the Internet, the ``Best
Paid Placement Service.''
The distinction is the first time the annual Search Engine Watch Awards
have recognized the ``Paid Placement'' category. The award validates Overture
as the best-in-class provider of paid placement search, a category that
the company pioneered in 1998. Search Engine Watch publishes online newsletters
that provide in depth analysis of the search engine industry and its editor,
Danny Sullivan, is widely regarded as a leading authority on Internet
``We agree with our readers that Overture deserves to win this category,''
said Danny Sullivan, editor-in-chief, Search Engine Watch. ``Overture
has made it easy to get a top listing on practically every major globally-oriented
search engine. It's an outstanding option for anyone who is looking to
gain search engine traffic.''
The award was based on a survey of hundreds of readers of Search Engine
Watch's various newsletters who voted in January on their favorite search
engines in a variety of categories. Their votes and comments were then
used by Search Engine Watch editors to determine the final winners. The
debut of the ``Best Paid Placement Service'' award reflects the emergence
of paid search as an important and distinctive force shaping the Internet
``We're extremely pleased to win this prestigious award in its inaugural
year,'' said Jaynie Studenmund, chief operating officer, Overture. ``This
recognition validates the tremendous amount of time, talent and effort
we have invested in delivering the industry's best Pay-For-Performance
search product for both our advertisers and affiliate partners.''
About Overture (Formerly GoTo)
Overture, (Nasdaq:OVER - news), formerly known as GoTo, is the world's
leader in Pay-For-Performance search on the Internet. The company created
the market for Pay-For-Performance search by redefining how businesses
market online. In the third quarter of 2001, Overture facilitated more
than 442 million paid introductions on a worldwide basis between consumers
and its approximately 53,000 advertisers, who bid for placement on relevant
search results and pay Overture only when a consumer clicks on their listing.
Following a rigorous screening for user relevance by Overture's 100-person
product quality team, the company distributes its search results to tens
of thousands of sites across the Internet, including America Online, MSN
and Yahoo!, making it the largest Pay-For-Performance search and advertising
network on the Internet. Overture is based in Pasadena, California, with
offices in New York, San Francisco, the UK, Germany and Ireland. For more
information, please visit http://www.overture.com/.
Overture and Pay-For-Performance are service marks of Overture Services,
Overture Services, Inc.
Al Duncan, 626/685-5714 (Media)
Laurie Berman, 626/229-5368 (Investors)