Overture Named Best Paid Placement Search Engine

2002 Search Engine Watch Award Confirms Overture's Best-In-Class Product Quality

February 19, 2002

PASADENA, Calif.--(BUSINESS WIRE)--Feb. 19, 2002--Search Engine Watch, the leading information source on search engine news and strategy, has named Overture Services, Inc. (Nasdaq:OVER - news), the world's leading provider of Pay-For-Performance search to Web sites across the Internet, the ``Best Paid Placement Service.''

The distinction is the first time the annual Search Engine Watch Awards have recognized the ``Paid Placement'' category. The award validates Overture as the best-in-class provider of paid placement search, a category that the company pioneered in 1998. Search Engine Watch publishes online newsletters that provide in depth analysis of the search engine industry and its editor, Danny Sullivan, is widely regarded as a leading authority on Internet search.

``We agree with our readers that Overture deserves to win this category,'' said Danny Sullivan, editor-in-chief, Search Engine Watch. ``Overture has made it easy to get a top listing on practically every major globally-oriented search engine. It's an outstanding option for anyone who is looking to gain search engine traffic.''

The award was based on a survey of hundreds of readers of Search Engine Watch's various newsletters who voted in January on their favorite search engines in a variety of categories. Their votes and comments were then used by Search Engine Watch editors to determine the final winners. The debut of the ``Best Paid Placement Service'' award reflects the emergence of paid search as an important and distinctive force shaping the Internet search landscape.

``We're extremely pleased to win this prestigious award in its inaugural year,'' said Jaynie Studenmund, chief operating officer, Overture. ``This recognition validates the tremendous amount of time, talent and effort we have invested in delivering the industry's best Pay-For-Performance search product for both our advertisers and affiliate partners.''

About Overture (Formerly GoTo)

Overture, (Nasdaq:OVER - news), formerly known as GoTo, is the world's leader in Pay-For-Performance search on the Internet. The company created the market for Pay-For-Performance search by redefining how businesses market online. In the third quarter of 2001, Overture facilitated more than 442 million paid introductions on a worldwide basis between consumers and its approximately 53,000 advertisers, who bid for placement on relevant search results and pay Overture only when a consumer clicks on their listing. Following a rigorous screening for user relevance by Overture's 100-person product quality team, the company distributes its search results to tens of thousands of sites across the Internet, including America Online, MSN and Yahoo!, making it the largest Pay-For-Performance search and advertising network on the Internet. Overture is based in Pasadena, California, with offices in New York, San Francisco, the UK, Germany and Ireland. For more information, please visit http://www.overture.com/.

Overture and Pay-For-Performance are service marks of Overture Services, Inc.


Overture Services, Inc.
Al Duncan, 626/685-5714 (Media)
Laurie Berman, 626/229-5368 (Investors)

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