REALNAMES APPOINTS KEYWORD REGISTRY IN JAPAN
Forval Telecom to Develop Registrar Channel to Sell Keyword Web Addresses
from RealNames to Corporate Customers as well as Small Businesses and
REDWOOD CITY, Calif. - September 17, 2001 - RealNames Corporation, the
extended naming services company, today announced that Forval Telecom,
a telecommunications and Internet services company, is now the sole licensee
of Keywords in Japan. Forval Telecom has been a Keyword Registrar since
July of this year, but is stepping up its role and will develop a channel
of its own registrars and resellers to offer Keywords, the next generation
Web addressing standard.
In addition to establishing their channel, Forval Telecom will take control
of the Japanese namespace for Keywords, utilizing its extensive expertise
in Japanese business in general, and Internet services in particular,
to address the unique requirements of the Japanese market for Internet
Keywords are an extension to the Domain Name System and consist of common
names without the www's, slashes and dot "something" endings
of URL Web addresses. Keywords are easier for people to remember and use
and are the only Web addressing system that work across all languages
and character sets. Unlike domain names, which consist solely of Roman
characters, or even multilingual domain names, which may have Japanese
characters placed in between Roman character prefixes and suffixes ("www."
prefix and ".com" suffix), Keywords can be entirely in Japanese
"Keywords bring a natural-language Web address to the people of
Japan, offering users a simpler way to navigate the Internet while giving
companies a way to protect their brand names and avoid cyber squatters,"
said Hideo Ohkubo, president of Forval Telecom. "We are very pleased
to become the Registry in Japan, and plan to build a channel of experienced
Registrars, including domain name reseller, ISPs and advertising agencies,
who can meet the naming needs of businesses and individuals."
Forval Telecom will offer both Basic Keywords and Keywords Plus through
its direct sales force and channel partners beginning October 1, targeting
corporate customers, small and medium-sized businesses, and individuals.
"Forval Telecom is one of a growing number of Keyword Registries
around the world," said John Tomany, senior vice president of global
registry and registrar services for RealNames Corporation. "Keywords
are quickly being adopted as the next generation Web address because they
are intuitive and easy to use in any language or character set, which
is particularly important to the Asian marketplace. Japan represents the
second largest Internet user population in the world behind the US - and
that's with only 33 percent of people currently online - so the market
opportunity is tremendous."
Forval Telecom is a leading telephone related equipment and services
company in Japan. It provides telephones, cellular phones, Internet terminals,
and other telecommunications equipment and services to large and small
About RealNames Corporation
RealNames Corporation is a global infrastructure provider of Keywords,
and offers a naming platform for the next generation Internet.
Keywords are a superior Web naming registration platform that extends
the existing Domain Name System. Keywords replace complicated URLs with
simple names and brands and work in the consumer's native language, making
the Internet easier to use. The RealNames registration and resolution
name services platform provides a modern naming layer on top of DNS and
is available to all application developers through RealNames open APIs
or through the .NET application programming interfaces.
The RealNames Keyword system is integrated into Microsoft Internet Explorer
browser software. Like DNS, RealNames Keywords and name services are available
through a worldwide channel of Registries and Registrars. Founded in 1996,
RealNames is based in Redwood City, California with offices in London,
Tokyo and Seoul. For more information, please enter Keyword: RealNames
to visit our Web site. For more information on RealNames Global Registry
Services and to apply for a country Keyword Registry or Registrar license,
please e-mail email@example.com.
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RealNames, RealNames System, RealNames Service, Real Name Service and
RNS are either service marks or registered service marks of RealNames
Contact Information (For Press Related Inquiries Only)
Alexander Ogilvy Public Relations