BEIJING, People's Republic of China and REDWOOD CITY, Calif. - October 18,
2001 - CNNIC, the administrator and service provider of China's National
Internet Network Information Center, and RealNames Corporation, the extended
naming services company, today jointly announced a strategic partnership
between the two entities. RealNames will act as a technical provider to
integrate CNNIC's Chinese Common Name System, launched in August of 2001,
with the RealNames Keyword registration and resolution program, the popular
platform for registration and resolution across Keyword systems worldwide.
The integration will allow Chinese Keywords to be registered and resolved
anywhere in the world.
As a result of this partnership and integration, CNNIC's Common Name
system will no longer require browser users to download special software
to recognize and resolve Chinese Keywords. The RealNames Keywords Platform,
supported by Microsoft Internet Explorer (IE), enables every IE user to
recognize Chinese Keywords automatically, without any new software.
"Natural-language Web addresses are vital to the people of China,
who access the Internet via a variety of devices," said Mao Wei,
Director General of CNNIC. "We are delighted to choose RealNames
as one of the key technical providers and look forward to fully integrating
our Chinese Common Name system with the worldwide Keywords platform. Maintaining
control and management of Chinese Keywords is critical. At the same time,
it is equally important that we maintain interoperability and data transfer
across all Keyword systems around the world - to bring the broadest reach
and power to Chinese Keywords. Our partnership with RealNames makes this
"We are delighted to be the technical provider for CNNIC and welcome
CNNIC's Chinese Common Name System into the global Keywords system,"
said Keith Teare, founder and CEO, RealNames Corporation. "Providing
global Web identity and access for Chinese-speaking browser users and
businesses is an enormous opportunity, and we believe that integrating
independently operated Keyword systems as one worldwide meta-system is
the best way to encourage global adoption and use of Keywords, which are
rapidly becoming the next generation Internet naming system."
CNNIC, which is responsible for China's Top Level Domain [TLD] country
namespace - .cn - as well as Chinese domain name services, will use their
localized experience and expertise to address the unique requirements
of the Chinese market for Internet naming. CNNIC is integrating its Common
Name registration and resolution system with the global Keyword system.
Both CNNIC's Common Name System and RealNames Keywords are an extension
to the Domain Name System and consist of common names without the www's,
slashes and dot "something" endings of URL Web addresses. Common
Names and Keywords are easier for people to remember and use and are the
only naming system that work across all languages and character sets.
Unlike domain names, which consist solely of Roman characters, or even
multilingual domain names, which may have Chinese characters placed in
between Roman character prefixes and suffixes ("www." prefix
and ".com" or ".cn" suffix), Common Names and Keywords
can be entirely in Chinese characters.
China Internet Network Information Center (CNNIC) is the registry of .CN
domain names, a non-profit organization with the responsibility of managing
and operating .CN domain names in China. It also develops technologies
related to domain names.
Common Names are a Web naming registration platform which permits people
to access websites by input simple Chinese characters. Common names work
in Chinese language, making Chinese Internet users easy to remember and
CNNIC launched the registration and resolution service of Common Names
on August 4, 2001 and appointed 12 creditable companies as the Common
Name registrars. Meanwhile, CNNIC appointed China International Economic
and Trade Arbitration Center (CIETAC) as the authorized institute for
arbitrating disputes related to "cybersquatting" -- the bad-faith
registration of common names in violation of trademarks.
About RealNames Corporation
RealNames Corporation is a global infrastructure provider of Keywords,
and offers a naming platform for the next generation Internet.
Keywords are a superior Web naming registration platform that extends
the existing Domain Name System. Keywords replace complicated URLs with
simple names and brands and work in the consumer's native language, making
the Internet easier to use. The RealNames registration and resolution
name services platform provides a modern naming layer on top of DNS and
is available to all application developers through RealNames open APIs
or through the .NET application programming interfaces.
The RealNames Keyword system is integrated into Microsoft Internet Explorer
browser software. Like DNS, RealNames Keywords and name services are available
through a worldwide channel of Registries and Registrars. Founded in 1996,
RealNames is based in Redwood City, California with offices in London,
Tokyo and Seoul. For more information, please enter Keyword: RealNames
to visit our Web site. For more information on RealNames Global Registry
Services and to apply for a country Keyword Registry or Registrar license,
please e-mail firstname.lastname@example.org.
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RealNames, RealNames System, RealNames Service, Real Name Service and
RNS are either service marks or registered service marks of RealNames