Many of these companies were among the first to introduce new business ideas to the market. CitySearch, now a part of InterActive Corp., established the category of local online community directories. eToys demonstrated the tremendous potential for online consumer retail and became one of the most recognized brands during the early days of e-commerce. Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search. Now part of Yahoo!, Overture's business model is the underpinning of a multibillion-dollar online search market.
Idealab continues to explore a range of technology frontiers. New models for improving the search experience are at the core of three companies currently growing inside of Idealab - Insider Pages, Perfect Market Technologies, and X1 Technologies. Moving beyond the Internet, we have spawned companies with breakthrough technologies in robotics (Evolution Robotics), wireless broadband (Omnilux) and renewable energy (Energy Innovations), among others. Idealab also continues to partner with leading venture capital firms and other strategic investors to provide the resources to maximize the potential of these companies. You can find out more about both our current and our legacy companies on our home page.