The explosive consumption of high-quality media over PCs, high-definition TV and mobile devices is generating huge increases in the volume of online traffic - approximately 77 percent of the U.S. Internet audience viewed online video in 2008. In fact, video is expected to account for more than half of all Internet traffic by 2012. This growth is due to a shift in viewer behavior where viewers are shifting from broadcast/TV-screen to online and on-demand. They also expect TV-like experience which is driving the higher quality media which means more traffic on the Internet.
To enable profitable revenue growth for online media providers by providing new media infrastructure solutions that:
- Enable TV-like viewing experience at dramatically lower costs
- Augment monetization opportunities
- Interoperate with industry-standard media ecosystem solutions
To fulfill this need, Nokeena has develop Media Flow Director that delivers online media at a massive scale, while providing a television-like viewing experience and dramatically lowering delivery costs. It is a purpose-built software appliance that combines deep media intelligence and open architecture to provide complete flexibility to providers. The solution is fully interoperable with industry standard players and other infrastructure elements.
It fulfills the key market needs of TV-like quality of experience, while lowering delivery costs and enhancing monetization. Everyone wants better experience but in the past it came with a price which inhibited its adoption. With Nokeena the content can be consumed with a great quality of experience while lowering the costs at the same time.